Comments on: What exactly is a Content Strategy? http://www.copydiva.com/what-exactly-is-a-content-strategy/ marketing, social media, branding and other things marketers care about Sat, 24 Apr 2010 16:58:26 -0700 http://wordpress.org/?v=2.8.1 hourly 1 By: Robin http://www.copydiva.com/what-exactly-is-a-content-strategy/comment-page-1/#comment-65706 Robin Wed, 28 Jan 2009 14:53:08 +0000 http://www.copydiva.com/?p=268#comment-65706 Thanks Erin. You make a great point. Simple style guides like the one you suggest are key for continuity. Thanks Erin. You make a great point. Simple style guides like the one you suggest are key for continuity.

]]> By: Erin Blakemore http://www.copydiva.com/what-exactly-is-a-content-strategy/comment-page-1/#comment-65565 Erin Blakemore Wed, 28 Jan 2009 00:40:44 +0000 http://www.copydiva.com/?p=268#comment-65565 I LOVE this post. Your placement of audience at #1 is spot on...all too often I see sites that were written with 50 audiences in mind and hit none of them. I find that no content strategy is complete without an eye toward simplicity. Staff members and Web pages come and go, but a simple plan (i.e. all pages should be less than 300 words in length, contain the following tags and titles, and focus on this specific audience) can go a long way. I LOVE this post. Your placement of audience at #1 is spot on…all too often I see sites that were written with 50 audiences in mind and hit none of them.

I find that no content strategy is complete without an eye toward simplicity. Staff members and Web pages come and go, but a simple plan (i.e. all pages should be less than 300 words in length, contain the following tags and titles, and focus on this specific audience) can go a long way.

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