Attract and convert web site visitors with relevant, persuasive content

You hear all the buzz. You need to optimize your web site for keywords, or else the search engines won’t find your site. Optimize for keywords for top positioning on the search engines. Well, forget about that, and remember just these few things:

Search engines aren’t buying. They can’t write checks or sign purchase orders and they don’t have credit cards. They can’t download white papers, sign up for webinars or take surveys, either. People do.

People use search engines to find information, products, services and content they’re interested in. What they want to know when they get to your site is, can I find what I am looking for here?

So, forget about being the #1 spot on Google for just a moment.

What is it you want site visitors to do once they land at your web site? Buy something? Download product or service information? Sign up for an e-newsletter, event or webinar? The only way they will know they’ve found the right resource is if you lead them by the nose — with relevant, well-written persuasive content.

What does persuasive, relevant web content deliver?

• Better conversion rates: site visitors who find what they need become repeat visitors and buyers

• Better brand awareness: web content that’s low on marketing fluff and delivers site visitors to the information they want builds brand trust and loyalty

• Better search engine results: good web content written for people (not search engine bots) naturally drives up search engine results

HINT: This is the point where you think, but I don’t know how to do that, hmmm, maybe the Copy Diva can help.

If your web content just isn’t driving the results you hope for, contact me about developing web content for your site. Maybe you just need to tweak some content on critical conversion pages. Maybe you’re scrapping the whole site and starting over. Maybe the biggest hang up are your forms. Whatever it is, I have the experience to create the kind of persuasive, relevant content you’re looking for that drives persuasion and leads to conversion.

3 ways to access my web content writing expertise:

1. Content writer: you contract with me to write your whole site, critical pages of your site or to develop content for A/B split testing to determine best results.
2. Content editor: for very large sites, you hire me as the content editor. I develop style guidelines for use by all writers on your web site, whether they be your in-house writers or my own resources. I manage the entire process of content creation and edit all content.
3. Trainer: for ensuring good content from your in-house writers or those in charge of content, I conduct training seminars on the basics of good content development that include hands-on learning.

Contact me to get started, get a free, no obligation estimate or ask questions. Need help with landing pages, e-newsletters or email campaigns? Just let me know what digital content help you’re after. If I can’t do it, I know someone who can.