Though I am really sick of the whole #Motrinmoms controversy, here’s what I will say about it: Brands have treated women and moms the same way for a while – Motrin isn’t doing anything different than the folks at Mr. Clean, Swiffer, Fruit Loops or many others have done and continue to do. I wrote a post about this in August, after David Alston fumed about an ad pushing Fruit Loops as nutritious.

The reality is that brand perceptions of women consumers hasn’t progressed.

The suggested responses seem to me dull at best. What if Motrin served up a little self-deprecating humor? How quickly could a video be pulled together where the people at Motrin maybe stop taking themselves so seriously and poke fun at their own mistake?

Humor can be the best medicine.