Sometimes it seems like marketing is moving at warp speed (set your phasers on stun). First there was websites, which so many in the B2B world poo-poo’ed as the latest passing fad. Now, not only are sites ubiquitous but there are so many online activities just waiting for the smart, savvy marketing professional to take advantage of. And, at the same time, play nice in the sandbox of experimental marketing in fresh communications realms. What that means is, don’t blow it to be the first one to try it, understand the environment first.

It is fun to watch, too. Who knew 2 years ago that Second Life would host analyst briefings for the likes of IBM? Yes, that’s right, you too can be a part of a briefing where the guy asking the serious question has a unicorn avatar and three breasty space chicks hanging with him.