RMDMA’s DM Days
By Robin on May 13, 2009 in marketing | Comments
If you’re one of the folks who attended the session today on social media, here are some resources for you related to our presentation:
If you want to read more about Martell Home Builders, you can read a more detailed view of what they’ve done here.
There’s also a case study on Freewheelin’ which outlines their campaign.
If you’re looking for information about different social media monitoring tools, there are a few places to look:
- Nathan Gilliatt has been tracking vendors in this space since he was a teen. But seriously, he’s got a lot of great resources here and here.
- Visit Jeremiah Owyang’s blog. He’s an analyst for Forrester, and continually updates information on this as well as other social media technologies, since that’s his coverage area. Search his archives for social media measurement.
- Visit KDPaine’s blog, which is all about measurement in social media, particularly from a PR angle.
- See this article (there are others, if you search on social media measurement) at Mashable.
If you’re interested in public-facing customer service, see what’s going on at Get Satisfaction.
To find out more about advertising on the social networks, visit Facebook’s and MySpace’s advertising opps sections.
Silverpop has an overview of their Share to Social application that Angela talked about.
Let me know if you have any other questions or comments about our presentation, and I will answer them in the comments.
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