Press controversy: the way to cash out of your Internet start-up?

YouTube, the latest in the string of super cool, must-have Internet properties, is certainly hitting its stride. It has all the usual things going for it:

  • started in a garage in Silicon Valley
  • no revenue
  • popular in the social networking realm
  • copyright infringement issues

All it needed was Mark Cuban to open his mouth and tell Corporate America how STUPID anyone would be to think of buying it for there to be a Google-frenzy to do just that. Ok, certainly others have jumped the bandwagon on the copyright infringement issues that exist, but it sure seems to me that all you need is speculation for movement to happen. This is starting to smell a lot like the late 90’s Internet acquisition frenzy. I think that if you can get a rumour started that Google wants you, it might improve your chances of getting cash for your great idea. A little press controversy, a cash-happy corporate giant or two bidding over your little idea. Imagine what you might get if your hot property actually had a revenue stream — or even an idea about how to build one…


What do you think?

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