CopyDiva

I posted today on Collective Intellect’s blog about an article from Monday’s Wall Street Journal, discussing the metrics problem with online advertising — basically, how it is hard to figure out online measurement because there are a lot of variables, and different vendors measure in different ways. I find it amazing still that measurement is so seemingly arbitrary still, similar to the model by Nielsen to measure advertising online. Online measurement should be easier, because there is a trail of data left behind. However, now there are so many place to measure, it is more complicated.

You can read my post here.