More on the “Pepsi 25″ social media outreach campaign
By Robin on Nov 3, 2008 in branding, consumer, corporate marketing, creativity, social media marketing, social media measurement |
Rohit Bhargava shares his experiences as one of the 25 — and his take on its effectiveness - plus, there’s some good conversation in the comments as well:
Influential Marketing Blog: Unpacking The “Pepsi 25″ Social Media Rebranding Campaign.
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