Marketing consulting: the why’s and why nots

May 21st, 2008

Kami Huyse wrote a great post today on the good, bad and ugly of being a consultant in the marketing/pr world, instead of an employee. Couldn’t agree more with her thought, but a few more of mine:

  • no politics: this is a definite pro about being a consultant. You’re hired in to do a job, or even a long term contract, so the internal politics can just roll off you like yesterday’s leftover cinammon buns
  • multi-tasking: you really must be an organized multi-tasker, because you will do everything from selling, writing proposals, finances/bookkeeping, cold calling (when you are new to consulting) and prospecting…oh, and did I mention that all the business you close you either have to do yourself or sub it out to a trusted vendor?

All said, if you can manage the self-discipline you need, consulting can be very lucrative and rewarding, and can pave the way for greater opportunities as well.


What do you think?

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