Integrating online and offline business strategies

It seems like everywhere you turn these days, another marketer or PR pro is suddenly a social media expert, guru, hot shot, genius, etc. Well, I am not going to tell you that I’m a social media __fill in the blank with some meaningless, highly complementary label__. Because you don’t really need - or want - someone who will take that label and affix it on themselves. It takes more than a social media tool junkie to bring together a coherent social media strategy as part of your overall communications strategy.

Here’s what I will say:

  • I can work with you to put together a business strategy for social media: As a communications professional with senior experience in strategy and messaging, I understand the key values, challenges and rewards of conversational media. I also know that its about more than marketing, and the most successful forays into social media think this piece through — FIRST. I help brands and companies figure out how to move forward with social computing and social media, in ways that are smart for the company/brand.
  • I can help execute on a strategy:  My hands-on experience and familiarity with social computing tools - from wikis to Twitter to monitoring and analytics - means I can help with pieces of the strategy we put together (or one you’ve already developed).
  • I educate executives and departments about social media: Sometimes, you need to get various departments and senior executives on the same page to move forward with experiments and strategies in social and conversational media. My understanding of social media comes with knowledge of how others have succeeded and failed (including my own successes and failures). This really helps. Plus, I can relate these new strategies to those in your company who don’t understand, are overwhelmed by new media and can’t see beyond how fast its changing to jump onboard.

Contact me today to discuss how we can work together as you leap into conversational media strategies to interact with customers, prospects, analysts, investors and the media.