http://www.copydiva.com/junk-words-in-web-content/ marketing, social media, branding and other things marketers care about Sat, 24 Apr 2010 16:58:26 -0700 http://wordpress.org/?v=2.8.1 hourly 1 http://www.copydiva.com/junk-words-in-web-content/comment-page-1/#comment-344 CopyDiva » Blog Archive » Brand personality: translating to web or blog content Thu, 22 Feb 2007 18:04:02 +0000 http://www.copydiva.com/junk-words-no-place-in-web-content/#comment-344 [...] My opinion: when there are too many rules about what you can say, and how you can say it, you really sound like you’re saying nothing. I see this all the time when companies have extensive style guides (think more than 4-5 pages for writing style guides) and rules about what’s allowed. Unless someone is a really fantastic copywriter, you’re left with the icky corporate-speak that reduces readability and makes your company sound fake. [...] [...] My opinion: when there are too many rules about what you can say, and how you can say it, you really sound like you’re saying nothing. I see this all the time when companies have extensive style guides (think more than 4-5 pages for writing style guides) and rules about what’s allowed. Unless someone is a really fantastic copywriter, you’re left with the icky corporate-speak that reduces readability and makes your company sound fake. [...]

]]> http://www.copydiva.com/junk-words-in-web-content/comment-page-1/#comment-161 Simon Payn Fri, 15 Dec 2006 02:39:03 +0000 http://www.copydiva.com/junk-words-no-place-in-web-content/#comment-161 synergy turnkey solution (I always think of turkeys when I read this) centre of excellence paradigm shift core competencies deliverables mindshare synergy
turnkey solution (I always think of turkeys when I read this)
centre of excellence
paradigm shift
core competencies
deliverables
mindshare

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