Last month ( I know, I’m behind), the Mile High SMC had our monthly meeting at Maggiano’s in Denver (thanks to them for the great free snacks and appetizers). The presentation on SEO and Social Media was pulled together by Jim Brown from Quark and Monica Valdez, now with New Frontier Media.

To a packed house, Monica and Jim, both search marketers, outlined how they are using social media to boost the return on their search engine marketing investments. Monica focused on the key points of having a strategic approach, not only researching your keywords well but really focusing the tactical social media aspects based on priorities, resources (will people really spend time updating) and getting a direct boost to a campaign.

Jim showed examples from his current work at Quark, where he is the only “official” social media guy. One point he made that resonated with me was the idea of owning a search page – basically, if your results are the majority on the 1st page of a search result, then you own the page. He’s using social media to help him own very targetted keyword pages for Quark. Jim ignited some controversy when he talked about deleting negative comments from the Quark Facebook Page. His perspective was that overly negative comments along the lines of “Quark sucks” didn’t really warrant retention. I think I could agree with this, but it gets into a slippery slope as to what’s really negative, and what’s feedback or criticism. You decide.

If you want to download a copy of their presentation, here’s a direct link: SEO & Social Media

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