Every writer I know says that the hardest thing about writing is the start — actually laying down that first sentence. Once that’s done, the rest (usually) just follows naturally. So, I guess you could say that’s my biggest and best excuse for waiting and waiting to log my first post on this, the Copy Diva Blog.

Now that I got that over with (phew), let me explain a few things about this blog. I hope to stay on topic with commentary, how-to’s, book reviews and other assorted entries related to business-to-business marketing and copywriting, as well as more general business communications. I will probably veer off topic every now and then until I get the hang of it all, so be patient with me (though you’re always welcome to comment).