Following on from Social Media 101
By Robin on Sep 26, 2008 in Business-to-business marketing, marketing, marketing & social media links, online measurement, social media, social media marketing, social media measurement |
Yesterday morning, I conducted a roundtable for the Colorado Business Marketing Association titled Social Media 101. Now, certainly, that’s a broad topic, so to get a better handle on what to cover, I surveyed those people who were planning on attending. Here are the questions and answers:
What tools do you want to learn about (check all that apply)?
- Twitter/Friendfeed: 79%
- Branded communities: 64%
- Linked In: 64%
- Podcasting: 57%
- Blogging: 50%
- Facebook/MySpace (Social Networks): 50%
- Wikis: 50%
- Forums/Message boards: 36%
- Flickr: 29%
- YouTube: 21%
- Other: 14%
Are you interested in learning how to measure/analyze social media activity?
- Yes: 86%
- No: 14%
My last question was free-form, asking people what else they wanted to know about. The questions revolved around these issues:
- What tactics work best in my industry?
- How does this apply to B2B companies?
- How do you use social media for a cleaning product?
- How can you use social media to generate leads?
- What are best practices?
I had time to scratch the surface on a small number of all the requests, and, we’re already planning for more workshops on specifics, but, we truly had an interesting discussion. The point I brought home is that the best way to think about social media (at least, from a marketing perspective) is to understand that it is a great opportunity to connect with small, niche groups of people online. The key to discovering those groups is by doing research using monitoring, search and research tools. I showed them these:
- Topic-based news/blog search to replace RSS: Filtrbox
- Listening and social media monitoring tools: Radian6, Collective Intellect
- Friendfeed room directory: http://ffrd.appspot.com/
- Twitter topic search: http://search.twitter.com/
I also want to invite those of you who were at the roundtable to connect with the Denver/ Boulder Social Media Club. We had our first meeting on September 23, and are planning another meeting in late October.
Were you there? Anything I forgot to mention that you want to remember? Leave a comment.
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