http://www.copydiva.com Business-to-business copywriting and marketing Thu, 02 Oct 2008 20:51:11 +0000 http://backend.userland.com/rss092 en It seems like every day, there's yet another conference on social media, web and search marketing, blogging, etc. Many of the presenters at the conferences are the same. Amazingly enough, the conferences are still focused in New York, Boston, San Francisco, Las Vegas and occasionally, Chicago. But, what aImage via ... http://www.copydiva.com/let-the-conference-come-to-you/ The very act of following up with a job lead or a contact who has potential to need my services is occasionally fraught with peril. The kind of peril when you get no response after initial enthusiasm. I'm not talking about no response from a cold call or even a ... http://www.copydiva.com/bad-form-of-potential-hiring-managers-might-provide-clues/ Yesterday morning, I conducted a roundtable for the Colorado Business Marketing Association titled Social Media 101. Now, certainly, that's a broad topic, so to get a better handle on what to cover, I surveyed those people who were planning on attending. Here are the questions and answers: What tools do you ... http://www.copydiva.com/following-on-from-social-media-101/ Here's a data point. I was at a Business Marketing Association meeting last week, talking to an agency principal who's recently started using a social media monitoring service -- the name of which I frankly can't remember (I hadn't heard of them before anyway). He had also demo'ed one of ... http://www.copydiva.com/have-measurement-tools-reached-some-kind-of-saturation/ Here's my every now-and-again list of posts that's I've liked and followed recently: I have heard many people talk about how every company should have a blog, which I really disagree with. Seems BL Ochman and I follow the same line of thinking. Discussions of measurement and ROI abound, both in the ... http://www.copydiva.com/good-links-to-discussion-on-marketing-and-social-media/ A couple of us decided that it was about time the Boulder/Denver area had regular social media meetups, so we're taking the plunge and setting up a first gathering. This is happening on September 23rd, at 5:30pm upstairs at the Wynkoop Brewery in Lodo in Denver. We'll probably start off ... http://www.copydiva.com/denverboulder-social-media-club-1st-meeting-on-sept-23/ Though there seem to be two a week that are "must be there" conferences -- this week, for example, the Shop.org Annual Summit in Vegas and Web 2.0 in NYC -- I was glad to come across this helpful list today, from Paul O'Brien: Search Engine Strategies (SES) Pubcon (WebmasterWorld) ad:tech eTail Search Insider Summit Affiliate ... http://www.copydiva.com/online-marketing-summits-and-conferences/ Pat LaPointe takes some folks to task about the nebulous metrics of social media measurement tools. Now, I don't necessarily agree with the ultimate premise -- that social media measurement shouldn't get money because ROI is fuzzy. However, it does bring up the issue for me that measurement of social ... http://www.copydiva.com/measurement-metrics-still-a-difficult-task/ The other day my friend Barry called me. This is a very talented and smart guy in the events production business -- he's the guy you want to call to create fantastic corporate events -- sales meetings, large trade shows, etc. He had questions about social media, because he still ... http://www.copydiva.com/context-is-everything-in-social-media-and-social-computing-tools/ Some of you may know that I am in the throws of a job search -- well, I'd call it something more like "an epic adventure to find the company and crew that's excited about what I want to do, wants me to do it with them and get paid ... http://www.copydiva.com/topic-debut-job-search/