Facebook invasion: ick

Last night I bought a new pair of boots on Zappos.com. Big deal, right? Exactly. So, I am just almost through with the check out, and I get a pop-up window that asks the following questions:

  • do I want to share what I purchased on Facebook? Or,
  • do I want to share that “I bought something cool at zappos.com” on Facebook? Or
  • no thanks

Why do I want to share what I bought on Facebook? The fact that I spent probably a little too much money on a pair of boots — a very nice pair of warm winter boots — why do I want to share that information? Maybe I am just not that kind of person. I mean, it isn’t like I called all my friends last night and told them about my purchase.

Maybe I am just not that interested in exposing that much to the ether. I really love shoes, but that doesn’t compel me to let other people know. Can someone please explain to mean this desire to express my purchases?

To be fair, I do expose my music stations that I listen to on Pandora, but I think that is different somehow. What I listen to is more of an expression of who I am than my winter boots. In fact, the whole idea of letting people know about what kind of boots I bought is boring me so much I will stop now.

2 Comments


[...] Robin wrote an interesting post today on Facebook invasion: ickHere’s a quick excerptWhy do I want to share what I bought on Facebook? The fact that I spent probably a little too much money on a pair of boots — a very nice pair of warm winter boots — why do I want to share that information? Maybe I am just not that kind … [...]


Katie says —

Yikes. I’m a shoe lover too, and if that happened to me, I wouldn’t be happy either. I might not even buy from them again. Like, in a way it’s no big deal … who cares what you buy … but on the other hand it’s a private thing and it’s a poor marketing ploy for Facebook/Zappos to exploit customers like that. Personally, I shop at Solestruck.com, who offers the same free shipping/free returns policy, but has better customer service.


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