Facebook invasion: ick
By Robin on Jan 22, 2008 in consumer, marketing, social media marketing | Comments
Last night I bought a new pair of boots on Zappos.com. Big deal, right? Exactly. So, I am just almost through with the check out, and I get a pop-up window that asks the following questions:
- do I want to share what I purchased on Facebook? Or,
- do I want to share that “I bought something cool at zappos.com” on Facebook? Or
- no thanks
Why do I want to share what I bought on Facebook? The fact that I spent probably a little too much money on a pair of boots — a very nice pair of warm winter boots — why do I want to share that information? Maybe I am just not that kind of person. I mean, it isn’t like I called all my friends last night and told them about my purchase.
Maybe I am just not that interested in exposing that much to the ether. I really love shoes, but that doesn’t compel me to let other people know. Can someone please explain to mean this desire to express my purchases?
To be fair, I do expose my music stations that I listen to on Pandora, but I think that is different somehow. What I listen to is more of an expression of who I am than my winter boots. In fact, the whole idea of letting people know about what kind of boots I bought is boring me so much I will stop now.
-
Katie

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