Can some explain the TV/online TV/on-demand model to me?
By Robin on Oct 27, 2009 in marketing | Comments

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Hulu recently announced that come 2010, they will be come a paid viewing option. Seems like everyone I know who watches Hulu says that will be the end of watching Hulu.
In the meantime, different free and paid systems are confusing. I have Comcast cable with On-Demand. I also have Hulu. So, if I want to watch an episode of 30 Rock, and I go to my TV, it will cost me a few bucks. But I can watch the same episodes for free on Hulu. So why would I pay Comcast when I can watch for free on Hulu, with “limited commercial interruption, sponsored by the makers of Nuvo Ring.”
Then, there are shows that are free On-Demand, but you can only watch show excerpts on Hulu (like Mad Men or Top Chef). Why can’t I watch the full episodes on Hulu if they’re free On-Demand?
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