Speak to your customers, stand out from the competition

Let’s face it. People aren’t banging down your door to hear your marketing message. They’re bombarded with marketing at every media channel, and they’re much better at filtering then you’d hoped. Which makes it that much harder for you to get your messaging heard.

If you’re a business-to-business marketer, the job is even harder — your marketing messages can be more complicated or technical, your leads require more nurturing. What’s more, your industry vertical may be mired in what I call “messaging me-too” — basically, if you strip the logo and product or service name off all marketing and sales support materials, you and all your competitors sound the same.

That’s not as bad as it sounds, because it means you’ve got a great opportunity to break out of the me-too’s and come out a marketing hero. I can help you move your marketing messages to really look at the value to your target markets. I move messaging from “what’s important to the company” to what provides value and addresses the needs/desires/motivators of your most valuable prospects and customers.

Be heard over the sameness-> get high value leads

With my focus on business-to-business, I understand what you’re trying to achieve with marketing and sales support communications — and I’m experienced writing lead-driving copy and content for your typical product sales channels (direct, channel, distributor, partner programs) as well as services selling.

My expertise covers the expanse of marketing communications and lead generation, including:

  • online content (web sites, landing pages & micro sites, PPC ads, banner advertising)
  • online communications (email campaigns, email newsletters, viral marketing)
  • search engine optimized press releases
  • scripts and storyboards for demos, tutorials, videos, interactive CD’s
  • trade show booth messaging and story development
  • print collateral (brochures, data/sell sheets, case studies)
  • service or product brand message
  • direct mail packages, postcards and sales letters
  • trade advertising

Interested in learning more about how I can help you create successful marketing communications? Read about my philosophy on web content, look at some samples or read articles on my blog.

Need more than copy? I can also manage your next marketing communications project, act as an interim marketing manager or a consultant’s brain to toss around ideas and formulate plans.

You can also get a copy critique to point your campaign, web site or other lead generation program in the right direction.

If you’re ready to Get Copy Now, contact me to get started or to get a quote on a copy critique.