http://www.copydiva.com/book-review-orbiting-the-giant-hairball/ marketing, social media, branding and other things marketers care about Sat, 24 Apr 2010 16:58:26 -0700 http://wordpress.org/?v=2.8.1 hourly 1 http://www.copydiva.com/book-review-orbiting-the-giant-hairball/comment-page-1/#comment-4 CopyDiva » Blog Archive » Online content: Is it trustworthy? Thu, 07 Sep 2006 16:19:24 +0000 http://ss87.shared.server-system.net/~copydiva.com/book-review-orbiting-the-giant-hairball-by-gordon-mckenzie/#comment-4 [...] The whole trust element I find personally interesting as it relates to the book reviews I post here. I wonder, and I posed this to Nick as well: would it be more valuable content for readers if book reviews were not all just glorious praise? What if I reviewed a business book that I ended up thinking wasn’t very useful? Should I post that on my site? Certainly, no one would buy it based on my review, so why post with an affiliate link to Amazon? ‘true that the books I review are just ones that I find helpful. Is there a place for a broader spectrum? [...] [...] The whole trust element I find personally interesting as it relates to the book reviews I post here. I wonder, and I posed this to Nick as well: would it be more valuable content for readers if book reviews were not all just glorious praise? What if I reviewed a business book that I ended up thinking wasn’t very useful? Should I post that on my site? Certainly, no one would buy it based on my review, so why post with an affiliate link to Amazon? ‘true that the books I review are just ones that I find helpful. Is there a place for a broader spectrum? [...]

]]>