This workshop was presented by the very dynamic Avinash Kaushik. Avinash really set up the story well, in that measurement of traffic doesn’t work anymore (”google analytics only gives you a slice“). He spoke about know you need many different measurement tools to measure success of a blog and in general of online presence because the way content is distributed is radically changed. So, it is now much more challenging to measure engagement online, because there is no one tool that does it all.

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