CopyDiva

Interesting posts I read this week, so far:

Improving your website as a business asset and lead generator: This post at conversation marketing gives you concrete steps to take for a 3-hour improvement on your site (probably good for sites that don’t have 100’s of pages).
WOM moneyback guarantee: WOM agency BzzAgent is challenging themselves by pitting […]

Today, my snail mail showed up with yet another catalog that I never order from. Here’s the basic reality: I can count on one hand how many purchases I’ve made, from a paper catalog, in the last year. These purchases were from two catalogs: RoadRunner Sports (where I buy my running shoes and the […]

As someone who’s worked on the sales and client services side of marketing companies, Jim Sterne’s post today on Metrics Insider really resonated with me. What he talks about is that sometimes it is difficult to get a decision about contracted metrics goals for online marketing, because there are so many things to measure — […]

Ok, definitely been a slacker here on tracking interesting social media-related posts.
Social Networking Digest: Jeremiah Owyang, who covers social media and social networking technologies for Forrester, is keeping a list of news, new research, launches, etc related to social networks. Interesting tidbit from the Consumer Internet Barometer is that 25% of North Americans use social […]

Alisa Leonard put out an interesting post today on the heels of getting demos from both Collective Intellect and Radian6, two competitors in the social media measurement space, and probably some others as well. (Disclaimer: I used to work for Collective Intellect). As someone who used to work in the measurement space, as […]

Here are some interesting posts that I have found over the last few days. How do I find my links? Certainly not through RSS — I don’t have time to peruse all that content. I get interesting reads from tweets from the people I follow, links posted on Facebook by friends and also by using […]

Kami Huyse wrote a great post today on the good, bad and ugly of being a consultant in the marketing/pr world, instead of an employee. Couldn’t agree more with her thought, but a few more of mine:

no politics: this is a definite pro about being a consultant. You’re hired in to do a job, or […]

The other night, my S.O. was torturing me with bad music from the 70’s and 80’s. One particularly bad song that made its way into the cue was “One Toke Over the Line.” So who exactly recorded that song? Definitely a one-hit wonder group called Brewer & Shipley. Not only are they a one-hit wonder, […]

Thanks to Jeremiah Owyang’s tweet last week, I found out about BrandTags, an interesting experiment being pulled together by Noah Brier. Basically, you visit the site and get presented with a logo or brand name. You type in the word or phrase which comes to mind when you think of the brand. It aggregates all […]

Last week, I attended the WOMM-U Conference in Miami, put on by WOMMA. There were some interesting case studies presented, and for me, it was an excellent opportunity to network with some of my cohorts in the social media and word-of-mouth marketing space.
The format for parts of both days was different than most conferences, and […]