May 13th, 2009
If you’re one of the folks who attended the session today on social media, here are some resources for you related to our presentation:
If you want to read more about Martell Home Builders, you can read a more detailed view of what they’ve done here.
There’s also a case study on Freewheelin’ which outlines their campaign.
If [...]
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Posted in marketing |
May 1st, 2009
I returned last night from the Inbound Marketing Summit in San Francisco. It was cool to have a co-locate with The NewComm Forum (#sncr), which made it really easy to connect with some of those folks who wouldn’t have attended IMS. I especially enjoyed my all-women dinner with KD Payne, Jen McClure, Susanne Rockwell and [...]
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Posted in marketing, social media |
April 21st, 2009
I am currently at the eMarketing Conference (#eMSF if you’re on Twitter) at the Hilton Financial District in San Francisco. Here are a few tidbits:
Roger Neal from BusinessWeek.com talked about the slow transformation of BusinessWeek, and how they are moving towards digital. There’s a lot of skepticism around the future of print and traditional publications [...]
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Posted in marketing |
April 13th, 2009
Every now and again, I feel an intense need to rant on the air travel system. As someone who has had jobs off-and-on that require a decent amount of travel, and with the nearest family living close to 4 hours away by air, I’ve had alot of need to travel over the years, both for [...]
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Posted in consumer, reputation management |
April 8th, 2009
I’ve been hearing lately some weird restrictions placed on people tweeting. Kind of defeats the whole purpose, eh?: Top 10 Reasons Your Company Probably Shouldn’t Tweet - Advertising Age.
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Posted in social media, twitter |
March 10th, 2009
Today on TechCrunch, Brian Solis wrote a very thoughtful article about online authority. With the explosive growth of the social nets, blog authority is declining, even for stalwarts like TechCrunch and Engadget, because less time is being spent blogging about other blog posts (and linking to them from another blog, such as I am doing [...]
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Posted in Search engine optimization, blogging, online measurement |
March 5th, 2009
I wasn’t too excited about Skittles site change to a Twitter feed, but I think perhaps its getting a little interesting now that they are moving around the social web. I was reading Gord Hotchkiss’ take on it, and I have to say I think he nails the rules that brands ought to consider when [...]
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Posted in corporate marketing, marketing, marketing & social media links, social media, social media marketing |
March 3rd, 2009
Image via Wikipedia
Today I’ve been looking around for a free online translation tool that translates English to Hebrew - harder
than I thought it would be to find something that doesn’t literally give me words written in Hebrew letters (I was actually looking for transliterations, but…). During this futile search, I came across an Adwords ad [...]
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Posted in marketing, search marketing |
February 25th, 2009
I am no Dooce, nor even a Chris Brogan, so I am not exactly Internet famous. However, even for those of us who are not part of the digerati (digirati?), the social media realms can have some weird after effects in the real world. Last night I went to Startup Drinks here in Boulder, one [...]
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Posted in social media |
February 16th, 2009
After having a conversation this morning with one of Kutenda’s super-geeks about all the various and sundry things that effect search rankings on a search page, I realize how relatively unhelpful it is to the average person managing a website to offer stats about keyword density. Typically, these stats show the following:
what your top 3 [...]
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Posted in Business-to-business marketing, Search engine optimization, copywriting, online measurement, search marketing, social media measurement, usability |
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