Online marketing and social media marketing links o’ the week

July 17th, 2008

Interesting posts I read this week, so far:

Improving your website as a business asset and lead generator: This post at conversation marketing gives you concrete steps to take for a 3-hour improvement on your site (probably good for sites that don’t have 100’s of pages).
WOM moneyback guarantee: WOM agency BzzAgent is challenging themselves by pitting […]

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Direct marketers, get a clue

July 15th, 2008

Today, my snail mail showed up with yet another catalog that I never order from. Here’s the basic reality: I can count on one hand how many purchases I’ve made, from a paper catalog, in the last year. These purchases were from two catalogs: RoadRunner Sports (where I buy my running shoes and the […]

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What metrics matter?

July 11th, 2008

As someone who’s worked on the sales and client services side of marketing companies, Jim Sterne’s post today on Metrics Insider really resonated with me. What he talks about is that sometimes it is difficult to get a decision about contracted metrics goals for online marketing, because there are so many things to measure — […]

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Social Media & Word-of-Mouth related links for the week ending 6/29/08

July 2nd, 2008

Ok, definitely been a slacker here on tracking interesting social media-related posts.
Social Networking Digest: Jeremiah Owyang, who covers social media and social networking technologies for Forrester, is keeping a list of news, new research, launches, etc related to social networks. Interesting tidbit from the Consumer Internet Barometer is that 25% of North Americans use social […]

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Tonality, shmonality - an inexact measure at best

June 3rd, 2008

Alisa Leonard put out an interesting post today on the heels of getting demos from both Collective Intellect and Radian6, two competitors in the social media measurement space, and probably some others as well. (Disclaimer: I used to work for Collective Intellect). As someone who used to work in the measurement space, as […]

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Social media links and other assorted favs for the week

May 29th, 2008

Here are some interesting posts that I have found over the last few days. How do I find my links? Certainly not through RSS — I don’t have time to peruse all that content. I get interesting reads from tweets from the people I follow, links posted on Facebook by friends and also by using […]

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Marketing consulting: the why’s and why nots

May 21st, 2008

Kami Huyse wrote a great post today on the good, bad and ugly of being a consultant in the marketing/pr world, instead of an employee. Couldn’t agree more with her thought, but a few more of mine:

no politics: this is a definite pro about being a consultant. You’re hired in to do a job, or […]

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One Hit Wonder

May 20th, 2008

The other night, my S.O. was torturing me with bad music from the 70’s and 80’s. One particularly bad song that made its way into the cue was “One Toke Over the Line.” So who exactly recorded that song? Definitely a one-hit wonder group called Brewer & Shipley. Not only are they a one-hit wonder, […]

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BrandTags

May 19th, 2008

Thanks to Jeremiah Owyang’s tweet last week, I found out about BrandTags, an interesting experiment being pulled together by Noah Brier. Basically, you visit the site and get presented with a logo or brand name. You type in the word or phrase which comes to mind when you think of the brand. It aggregates all […]

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Reflections on the WOMM-U conference

May 16th, 2008

Last week, I attended the WOMM-U Conference in Miami, put on by WOMMA. There were some interesting case studies presented, and for me, it was an excellent opportunity to network with some of my cohorts in the social media and word-of-mouth marketing space.
The format for parts of both days was different than most conferences, and […]

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