CopyDiva

Last night’s Mile High Social Media Club at The Whisky Bar in Denver was quite a happening. It’s great to see repeat attendees, plus many new ones as well. And, to top it off, the panel was terrific too.
Bryan Person did a great job of moderating the conversation about community. The focus of the evening [...]

Though I am really sick of the whole #Motrinmoms controversy, here’s what I will say about it: Brands have treated women and moms the same way for a while - Motrin isn’t doing anything different than the folks at Mr. Clean, Swiffer, Fruit Loops or many others have done and continue to do. I wrote [...]

November’s Mile High SMC promises to be fun, entertaining and educational:
What: Mile High SMC: Its all about Community - a panel of community managers on how to build community
When: November 19th, 2008, 5:30pm (preso starts at 6pm)
Where: Whiskey Bar in Denver
Featuring a converation with:
Moderator: Bryan Person
Panelists:
Tim Poindexter, Community Manager for Disaboom
Tiffany Childs, Yelp Denver Community [...]

Great post today on copyblogger about the effects of social influence on the value of messages online - specifically, in social media. The gist of it, is, how you say it (your message) ends up being your message, so make sure to frame your initial message carefully. Read more, its worth the read: How to [...]

The campaign is over. There are no more doors to knock on, no more registered voters to call. The sense of hope and accomplishment felt by the team I worked with at 372 Main Street in Longmont, Colorado, was very moving. It’s clear that our work in Longmont made a difference, not just for Barack [...]

Rohit Bhargava shares his experiences as one of the 25 — and his take on its effectiveness - plus, there’s some good conversation in the comments as well:
Influential Marketing Blog: Unpacking The “Pepsi 25″ Social Media Rebranding Campaign.
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I Feel Like A Pepsi, But That’s All
if you socialize, will they share?
No Coke. Pepsi

Embarq is in the thick of a launch of their YouTube channel. I know this because my friend Alisa, who works for iCrossing, told me about it.
The idea behind it is to post some how-to support videos for Embarq customers, and make them readily accessible on the web. I am not completely sure [...]

I, as well as some other folks, have been thinking alot lately about influencer lists. Top 50 this, most influential that, etc. Are they a sham, do they have some value, what is the constant fascination and desire to be on one of these lists?
Then, yesterday, Pepsi sent out promo kits to 25 “influential” personalities [...]

Over the years that I’ve written this blog, one article consistently brings people to my site via search. What is it? A how-to post on how to write a multimedia script and storyboard. I’ve made a few minor updates to the article and corrected some weird text errors that must be from a recent Wordpress [...]

Here’s an article I wrote for Energy Central’s Marketing Muse publication - a broad brushstroke on social media marketing:
The Social Media Bandwagon: Jump on board using your marketing sense
Unless you’ve been living under a rock, chances are you’re hearing the drumbeat of social media marching it’s way over and threatening to overwhelm you with new [...]