My personal recommendations for info and resources on B2B marketing, copywriting and creativity
This is not a complete, exhaustive list, just what I am using most recently, or what I have found helpful from time to time. Updated as needed:
Organizations
Business Marketing Association: I am a long-time member and current board member of the Colorado Chapter which brings in interesting speakers and offers great educational programs. Local chapters vary, but the BMA nationally is really the only trade group focused on B2B marketing. I know that Houston, Chicago and Milwaukee are also strong local chapters with great programming.
Web sites and online information
eMarketer: Good source for compiled information about online, search marketing and business marketing research.
SurveyGizmo: This nifty online application for surveying is so great, it also lets you build landing pages on the fly and acts as a lead collector in a more sophisticated way than Survey Monkey.
CoRegComplete: Software to manage your email list co-registrations.
Marketing Experiments: These guys do webinars (free) with results from their research, which is specific to online marketing tactics — things such as what works better in headlines, or how to improve response on landing pages. They are also offering a certification for Online Search Professional.
eNewsletters I read
UIEtips: Newsletter put out by the folks at User Interface Engineering. They also have great articles on their website, and publish research. I have one of their reports, Designing for the Scent of Information, which is incredibly helpful and enlightening.
GrokDotCom: Published by the Eisenberg brothers over at Future Now, Inc., I continue to find this enewsletter packed with real information you can use to imprive your online presence.
New Thinking: Gerry McGovern’s weekly newsletter on content and content management issues. Insightful, sometimes pompous, but usually thought provoking. In fact, I once started a heated email with an online designer I know by sending Gerry’s article on the value of content over design.
