Comments on: Advertising to moms: Things really haven’t changed much since the Mad Men era http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/ marketing, social media, branding and other things marketers care about Sat, 24 Apr 2010 16:58:26 -0700 http://wordpress.org/?v=2.8.1 hourly 1 By: CopyDiva » Blog Archive » The Motrin mom bandwagon has arrived http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/comment-page-1/#comment-50493 CopyDiva » Blog Archive » The Motrin mom bandwagon has arrived Mon, 17 Nov 2008 20:34:55 +0000 http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/#comment-50493 [...] than the folks at Mr. Clean, Swiffer, Fruit Loops or many others have done and continue to do. I wrote a post about this in August, after David Alston fumed about an ad pushing Fruit Loops as [...] [...] than the folks at Mr. Clean, Swiffer, Fruit Loops or many others have done and continue to do. I wrote a post about this in August, after David Alston fumed about an ad pushing Fruit Loops as [...]

]]> By: Robin http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/comment-page-1/#comment-32548 Robin Tue, 12 Aug 2008 00:41:08 +0000 http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/#comment-32548 David, Totally agree that FruitLoops are like a dessert and special treat. Hmm, other brands that need a positioning check? Pretty much any processed packaged food. And, I personally find the way McDonalds represents its food in its current commercials to be really twisted. Sure, its white meat chicken, but, hello, its still deep fried! David,

Totally agree that FruitLoops are like a dessert and special treat. Hmm, other brands that need a positioning check? Pretty much any processed packaged food. And, I personally find the way McDonalds represents its food in its current commercials to be really twisted. Sure, its white meat chicken, but, hello, its still deep fried!

]]> By: jennydecki http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/comment-page-1/#comment-32522 jennydecki Mon, 11 Aug 2008 22:37:45 +0000 http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/#comment-32522 Yep. They think moms are dumb. The problem is, many are. Not just moms, but people in general. Smart people do one of two things, they teach the people who don't know so they can be informed consumers....or they take money without teaching and probably make more. It's so much easier to be sleazy. It just takes less time and effort...it's sad. Yep. They think moms are dumb. The problem is, many are. Not just moms, but people in general.

Smart people do one of two things, they teach the people who don’t know so they can be informed consumers….or they take money without teaching and probably make more.

It’s so much easier to be sleazy. It just takes less time and effort…it’s sad.

]]> By: David Alston http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/comment-page-1/#comment-32520 David Alston Mon, 11 Aug 2008 22:22:52 +0000 http://www.copydiva.com/advertising-to-moms-things-really-havent-changed-much-since-the-mad-men-era/#comment-32520 Robin, very cool that you took this on and did some more research on it. And your thoughts are bang on. I started thinking about this a bit more today and here is where I landed. I really don't have anything against good old FruitLoops per se. What I have a problem with is how they were positioning them. I agree with your point that people in general think all cereals are generally good for you. Same goes with granola/breakfast bars - but don't get me started on that. And yes, FruitLoops have flown under the cereal radar with obviously too many parents because they are still around. Would we be ok with an ad from Frito Lay saying potato chips are a great source of nutrition for breakfast. Are they any worse than promoting them as a nutritious lunch food? They aren't nutritious (even though they probably have as much healthy goodness in them as FruitLoops) and FritoLays doesn't promote them that way for any meal. Do our kids enjoy a bowl of FruitLoops? Sure they do, once a year as a treat in a tiny box for camping. But as a treat - in the same category as desserts. I think consumers are starting to get a bit fed up with positioning that wanders to far from the center of where people expect them to be. Sell the Fruitloops snack packs with the candy bars in convenience stores perhaps and I would get it and leave them alone. A final thought. There is a small market in the city close to me that sells fruits, veggies and meat and amazing prices. It happens to be located on the edge of a very poor section of the city - within walking distance of most of its residents. I usually can only carry out no more than $15 worth of stuff in 3-4 stuffed bags whenever I shop there. $15 of healthy food that could probably feed a family of 4 for 3-4 days (supper and lunch at least). I'll then contrast that with the closest mainline grocery store where I may see a family purchase 3 times that of over-processed, sugar-laden junk food on a tight budget. It breaks my heart to see a family convinced that they NEED to be buying junk when what their bodies need is half the price and 10 times better for them. Without continuing to pick on the folks at FruitLoops, what other brands have you seen that need to have a positioning check? Robin, very cool that you took this on and did some more research on it. And your thoughts are bang on. I started thinking about this a bit more today and here is where I landed. I really don’t have anything against good old FruitLoops per se. What I have a problem with is how they were positioning them. I agree with your point that people in general think all cereals are generally good for you. Same goes with granola/breakfast bars – but don’t get me started on that. And yes, FruitLoops have flown under the cereal radar with obviously too many parents because they are still around. Would we be ok with an ad from Frito Lay saying potato chips are a great source of nutrition for breakfast. Are they any worse than promoting them as a nutritious lunch food? They aren’t nutritious (even though they probably have as much healthy goodness in them as FruitLoops) and FritoLays doesn’t promote them that way for any meal.

Do our kids enjoy a bowl of FruitLoops? Sure they do, once a year as a treat in a tiny box for camping. But as a treat – in the same category as desserts.

I think consumers are starting to get a bit fed up with positioning that wanders to far from the center of where people expect them to be. Sell the Fruitloops snack packs with the candy bars in convenience stores perhaps and I would get it and leave them alone.

A final thought. There is a small market in the city close to me that sells fruits, veggies and meat and amazing prices. It happens to be located on the edge of a very poor section of the city – within walking distance of most of its residents. I usually can only carry out no more than $15 worth of stuff in 3-4 stuffed bags whenever I shop there. $15 of healthy food that could probably feed a family of 4 for 3-4 days (supper and lunch at least). I’ll then contrast that with the closest mainline grocery store where I may see a family purchase 3 times that of over-processed, sugar-laden junk food on a tight budget. It breaks my heart to see a family convinced that they NEED to be buying junk when what their bodies need is half the price and 10 times better for them.

Without continuing to pick on the folks at FruitLoops, what other brands have you seen that need to have a positioning check?

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