CopyDiva

What tools do you want to learn about (check all that apply)?

• Twitter/Friendfeed: 79%
• Branded communities: 64%
• Linked In: 64%
• Podcasting: 57%
• Blogging: 50%
• Facebook/MySpace (Social Networks): 50%
• Wikis: 50%
• Forums/Message boards: 36%
• Flickr: 29%
• YouTube: 21%
• Other: 14%

Are you interested in learning how to measure/analyze social media activity?

• Yes: 86%
• No:  14%

My last question was free-form, asking people what else they wanted to know about. The questions revolved around these issues:

• What tactics work best in my industry?
• How does this apply to B2B companies?
• How do you use social media for a cleaning product?
• How can you use social media to generate leads?
• What are best practices?

I had time to scratch the surface on a small number of all the requests, and, we’re already planning for more workshops on specifics, but, we truly had an interesting discussion. The point I brought home is that the best way to think about social media (at least, from a marketing perspective) is to understand that it is a great opportunity to connect with small, niche groups of people online. The key to discovering those groups is by doing research using monitoring, search and research tools. I showed them these:

• Topic-based news/blog search to replace RSS: Filtrbox
• Listening and social media monitoring tools: Radian6, Collective Intellect
• Friendfeed room directory: http://ffrd.appspot.com/
• Twitter topic search: http://search.twitter.com/

I also want to invite those of you who were at the roundtable to connect with the Denver/ Boulder Social Media Club. We had our first meeting on September 23, and are planning another meeting in late October.

Were you there? Anything I forgot to mention that you want to remember? Leave a comment.