CopyDiva

No big revelation here. Any woman who has been at a tech start up knows that there are usually few women. Every now and then, though, I am truly stunned by the male-female ratios, like this photo I found today about the Boston TechCrunch MeetUp:

I counted all of 5 women. Really 6, but one looks like she is serving drinks, so I am guessing she works for the caterer.

Since I work for a startup (two women out of twenty-seven employees), I am very curious about this phenomenon. I have a friend (male) who works for Cisco who says that in the division he works (cable), it is the same — few to no women.

Anybody care to chime in on reasons, theories, contra-indicators??

Ok, the only deep thoughts I now have about Blogworld have more to do with my night at a casino on The Strip with Tim, but I did finally get a moment to reflect on my participation at BlogWorld, as part of the panel on Tracking Reputation in the Blogosphere (ne social media). You can read the full post at the Collective Intellect blog. My post doesn’t reflect the interest beyond corporate reputation to personal reputation — there were bloggers in the audience, as well as corporate folks, who were very interested in that. I suggested that one method for making yourself known was through becoming an active micro-blogger, with Twitter.

What I find so likable about Twitter is that it is just much easier to write a 140 character post than it is to think about things to write about for a more informative blog post.

Anyway, more about Twitter later, in the mean time, since I have two Twitter profiles now (copydiva and CollectiveIntel), I have finally figured out how to track both: one using Twitterific and one using Snitter. This way, I never have to visit the Twitter home page, which is a lousy way to track Twitters.

This workshop was presented by the very dynamic Avinash Kaushik. Avinash really set up the story well, in that measurement of traffic doesn’t work anymore (”google analytics only gives you a slice“). He spoke about know you need many different measurement tools to measure success of a blog and in general of online presence because the way content is distributed is radically changed. So, it is now much more challenging to measure engagement online, because there is no one tool that does it all.

To read more from this post, visit the rest of it at the Collective Intellect blog.

This morning at 10:15m, I will be co-presenting a seminar on Tracking Reputation in the Blogosphere, with two of my Boulder colleagues, Ari Newman of Filtrbox and Howard Kaushansky from Umbria. If you’re in Vegas for BlogWorld, stop in to our session, ask questions and stay and listen for a while, it should be an interesting conversation. One of the things I will discuss in whether reputation always matters for companies in every industry. Plus, just like in middle school, reputation is only as good as the people who like you, so understanding who those different influencers are is very important to gaining understanding of your reputation. Hopefully, I will have the opportunity to blog other sessions later — at the very least, I will Twitter my experiences. Follow me at Twitter here or here.