CopyDiva

Sometimes it seems like marketing is moving at warp speed (set your phasers on stun). First there was websites, which so many in the B2B world poo-poo’ed as the latest passing fad. Now, not only are sites ubiquitous but there are so many online activities just waiting for the smart, savvy marketing professional to take advantage of. And, at the same time, play nice in the sandbox of experimental marketing in fresh communications realms. What that means is, don’t blow it to be the first one to try it, understand the environment first.

It is fun to watch, too. Who knew 2 years ago that Second Life would host analyst briefings for the likes of IBM? Yes, that’s right, you too can be a part of a briefing where the guy asking the serious question has a unicorn avatar and three breasty space chicks hanging with him.

Just last week, a fellow writer asked my advice on whether she should take a class to learn HTML, if that would make her more marketable. Myself, I haven’t ever taken a class, but have picked up some basic HTML coding as necessary. Now though, I think there may not be a real need for making text changes or updates.

I just learned about Texty, which calls itself Simple Content Management and Syndication. Basically, using Texty, all you need to do is create a page using its basic WYSIWYG editor, which looks practically the same as the one I am using right now to create this post with Wordpress’ WYSIWYG. Add graphics, change fonts, etc, make it look how you need it to. Then, Texty creates a snippet of code you place into your page’s source code. That’s it - the page you get is the page you wrote in Texty. Plus, anytime you want to change the text, just edit it at Texty and it automatically updates the page.

This has to be one of the most basic, handy and incredibly useful Web 2.0 ideas I have seen lately. I, for one, intend to use it often.